Assignment 11

Question 1 :Whom is the composer including in the audience? Who is excluded from the audience-and why?

 The author used tones of scholar words which is too hard for normal people to understand. She excluded non-expert  audiences. Stein rather targeted experts, who may have ability to comprehend this text as well as have will to read this. 

Question 2 :Is there purpose clearly stated or easy to determine? If not, why might the composer have decided not to make the purpose obvious?

  For my analysis through this text, the purpose of the article is to clearly analyze the macintosh advertisement in terms of theoretical framework which she stated on her essay. But it's not clear enough to determine whether this is her purpose or not, because there's too many possiblities that can be interpreted as author's purpose. For instance, author writes an paragraph look as if it is a purpose of her text in the end of the conclusion section. At there I confused that her purpose of writing was to promote good-technology development like Macintosh.

Question 3:When is an audience likely to encounter the text? How might this shape their responses?

  The audience likely to encounter this text is the person who major on this subject or the expert who subscribe this scholarly journal, or english 101 students like me. Most of the reader is academically developed enough to discuss this kinds of complicated matter, so that the students who read this would say "What the hell is going on?", "It's too hard for me." . However, the targeted audiences like expert and writing-related subject major would say "Umm.. this sounds impressive. Let's discuss this at the conference."



These writerly choices combine each other and makes my interpretation knotty. I decided to interpret this as if I'm a expert rather than mere english 101 student who might read this article without knowing anything.   What's clear is that she wrote this to express her assertions related with 1984 Macintosh ad, as well as panicked many students who would likely to read this article.