[Group Work] Reflection

           I didn't have opportunity to join in the 'Group Work'. I was sick at that day so that I overslept and missed my time to arrived on the class on time.

       Working with others' ideas is hard because every people have their own personal background so that even with the same material, they approach through the different way.  To comprehend and compare them with my idea, I should catch up their context of interpreting the article, think of their choices, controlling purpose. However, other people's idea can help my essay to contain more object to interpret which is the author's writerly choice I didn't found out, also I can have a wider view analyzing the author's article.

      Even though I didn't participated on the activity, I was surprised on the one-pager of 'conclusion'. Their pictures and words clearly summarizes the features of the ad. Their question is, 'What is Stein's view?'. I think that Sarah agrees with the idea of which the 1984 Macintosh is talking about. Like the apple wanted to achieve was a transition in control of technology from totalitarian instrument oppression to liberate force which in other words personal computers, Stein criticized the technophobia at 'Ultimately, the message of the Macintosh ad is an old one echoing cultural faith in the machine and in technology-endangered progress. Technology per se does not yield the Big Brother figure and its control over brainwashed and robotized masses.'(299). When I saw this paragraph she also thinks that right technology-which can be interpreted as Macintosh in the commercial- should flourish to make advancement in the world.

   As I reading whole one-pagers, the question comes out in my head was 'DID SHE TALKED ABOUT COLDWAR??'. Actually, before reading the analysis one-pager, I've never knew about Stein talking about cold war.

tentative CP:  Author thinks that this advertisement is giving the world that their technophobia, which is a tendency of people having a fear on technological advancement. Stein says that the commercial tells us that Technology itself doesn’t have problems like Big Brother figure. The technology causes that kind of problem is wrong technology, and good technology will provide people a salvation. I’ve learned that even the simple 60-second-commercial can have a lot of meaning, method, and message. This was my first time to encounter analysis of advertisement.